Should You Be Buying Chocolate This Easter?
- Kim Arrey
- May 4
- 3 min read
This podcast was aired on the Weekends with Joanne Vrakas show on CJAD on April 12h 2025.
Walking into a store these days can feel like stepping into a chocolate wonderland.
Rows of chocolate bunnies, eggs, and an endless variety of confections line the shelves. Kids get wide-eyed, eagerly asking for their favorite treats. The question is: Should you buy chocolate this Easter?
Chocolate and Easter: A Canadian Tradition
Canadians are big consumers of chocolate, and for those celebrating Easter, buying chocolate is almost a given. With options ranging from tiny morsels to massive, show-stopping figurines, the abundance can feel overwhelming. But beyond the fun of Easter treats, there’s always the lingering question—is chocolate good for you, or should you steer clear?
Is Chocolate Healthy?
The good news is that chocolate—especially dark chocolate—contains beneficial nutrients. Cocoa beans undergo fermentation, drying, roasting, and grinding to produce cocoa powder and cocoa butter. These contain plant sterols and cocoa flavanols, alongside minerals like magnesium, iron, and zinc.
Scientific studies suggest potential health benefits, including:
Lower LDL cholesterol: Dark chocolate has been linked to better heart health.
Improved cognition: Some research suggests hot chocolate may enhance brain function in older adults.
Better athletic performance: Chocolate consumption has been associated with endurance benefits.
Enhanced mood: Many studies indicate that chocolate is linked to feeling happier.
Potential probiotic boost: Researchers are exploring ways to incorporate probiotics into chocolate, turning it into a fermented food.
So Why Does Chocolate Get a Bad Rap?
Despite its perks, chocolate does have drawbacks:
Weight gain: Excessive consumption is linked to obesity, which increases the risk of type 2 diabetes, heart disease, and stroke.
Acne: Some studies associate chocolate with breakouts.
Migraines: Chocolate contains tyramine, histamine, and phenylalanine, which may trigger migraines in some individuals.
Bone health concerns: Daily chocolate consumption has been linked to lower bone density.
Caffeine content: While the caffeine in chocolate is minimal, children may feel its stimulant effects, leading to a burst of energy.
Dark, Milk, or White: What’s Best?
When choosing chocolate, dark chocolate is generally regarded as the healthiest option, particularly varieties with 85% cocoa or higher. Research suggests that consuming 85% dark chocolate improves mood, while 70% offers no noticeable effects.
Milk chocolate doesn’t carry the same health benefits—plus, it contains more sugar and fat. White chocolate isn’t technically chocolate at all, as it lacks cocoa solids. However, for those sensitive to caffeine, it can serve as a sweeter alternative.
How to Get Kids to Like Dark Chocolate
If your kids aren't used to dark chocolate, start with 55% cocoa and gradually increase to higher percentages. You can also mix dark and milk chocolate in cookies or select Easter treats that blend the two.
What About Filled Chocolate Eggs?
While chocolate eggs stuffed with maple cream or hazelnut filling are undeniably delicious, they also contain extra sugar, fat, and calories—so indulge mindfully.
The Best Chocolate Strategy This Easter
To make the most of your Easter treats:
Stick with plain dark chocolate for the biggest health benefits.
Practice mindful eating—take the time to enjoy and savor each bite.
Encourage kids to slow down and appreciate their chocolate, rather than eating impulsively.
Easter chocolate is meant to be enjoyed—so treat yourself wisely, pick your favorites, and indulge with intention!
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